Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.9, Iss.7, 2000-12, pp. : 457-471

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer evaluations of brand imitations

By d'Astous Alain Gargouri Ezzedine

European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. : 153-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of brand love in consumer-brand relationships

By Albert Noel Merunka Dwight

Journal of Consumer Marketing, Vol. 30, Iss. 3, 2013-04 ,pp. : 258-266

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer evaluations of sales promotion: the effect on brand choice

By Alvarez Begoña Alvarez Casielles Rodolfo Vázquez

European Journal of Marketing, Vol. 39, Iss. 1-2, 2005-01 ,pp. : 54-70

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand identity fit in co-branding: The moderating role of C-B identification and consumer coping

By Xiao Na Lee Seung Hwan (Mark)

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1239-1254

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of brand images in consumer practices: uncovering embedded brand strength

By Rindell Anne Korkman Oskar Gummerus Johanna

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 440-446

Emerald Group Publishing Ltd

Access to resources Recommend Favorite