Do counterfeits devalue the ownership of luxury brands?

Author: Nia Arghavan   Zaichkowsky Judith Lynne  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.9, Iss.7, 2000-12, pp. : 485-497

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract