Author: Nia Arghavan Zaichkowsky Judith Lynne
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.9, Iss.7, 2000-12, pp. : 485-497
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract