Modeling e-coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions

Author: Chen Mei-Fang   Lu Ting-Yi  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.21, Iss.5, 2011-01, pp. : 508-526

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Abstract