Author: Lloyd Shannon L.L. Härtel Charmine E.J.
Publisher: Emerald Group Publishing Ltd
ISSN: 1352-7606
Source: Cross Cultural Management, Vol.11, Iss.4, 2004-04, pp. : 60-76
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand Orientation - A Strategy for Survival
By Urde Mats
Journal of Consumer Marketing, Vol. 11, Iss. 3, 1994-03 ,pp. :