Critical issues in implementing marketing

ISSN： 1355-2538

Source： Journal of Marketing Practice: Applied Marketing Science, Vol.2, Iss.3, 1996-03, pp. : 29-43

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Qualitative issues in IT and organizational processes in implementing marketing strategies

By Ranchhod Ashok Gurãu Cãlin

Qualitative Market Research: An International Journal, Vol. 7, Iss. 4, 2004-12 ,pp. : 250-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Critical management issues in implementing ERP: empirical evidences from Taiwanese firms

By Tsai Wen-Hsien Chien Shih-Wen Fan Yi-Wen Cheng Julian Ming-Sung

International Journal of Services and Standards, Vol. 1, Iss. 3, 2004-12 ,pp. : 299-318

Inderscience Publishers

Access to resources Recommend Favorite

Structural equation modelling in marketing and business research: Critical issues and practical recommendations

By Martínez-López Francisco J. Gázquez-Abad Juan C. Sousa Carlos M.P.

European Journal of Marketing, Vol. 47, Iss. 1-2, 2013-02 ,pp. : 115-152

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Implementing relationship marketing: supermarkets' perspectives

By Whyatt Georgina Koschek Ralph

Marketing Intelligence & Planning, Vol. 28, Iss. 5, 2010-08 ,pp. : 582-599

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Implementing "quality" in a services marketing context

By Gilmore Audrey

Marketing Intelligence & Planning, Vol. 15, Iss. 4, 1997-04 ,pp. : 185-189

Emerald Group Publishing Ltd

Access to resources Recommend Favorite