Structural equation modelling in marketing and business research: Critical issues and practical recommendations

Author: Martínez-López Francisco J.   Gázquez-Abad Juan C.   Sousa Carlos M.P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.1-2, 2013-02, pp. : 115-152

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Abstract