Author： Maclaran Pauline Stevens Lorna Catterall Miriam
Publisher： Emerald Group Publishing Ltd
ISSN： 1355-2538
Source： Journal of Marketing Practice: Applied Marketing Science, Vol.4, Iss.5, 1998-05, pp. : 134-147
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Marketing management and marketing research
Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. :
Marketing Management and Products Liability
By Noon James
European Journal of Marketing, Vol. 15, Iss. 2, 1993-12 ,pp. :
Management processes in marketing planning
By Greenley Gordon Hooley Graham Saunders John
European Journal of Marketing, Vol. 38, Iss. 8, 2004-08 ,pp. :