Cross-cultural influences on brand identity impressions: KFC in China and the United States

Author： Witkowski Terrence H   Ma Yulong   Zheng Dan  

Publisher： Emerald Group Publishing Ltd

ISSN： 1355-5855

Source： Asia Pacific Journal of Marketing and Logistics, Vol.15, Iss.1-2, 2003-01, pp. : 74-88

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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