Perceived impact of thin female models in advertising: a cross-cultural examination of third person perception and its impact on behaviors

Author: Wan Fang   Faber Ronald J   Fung Anthony  

Publisher: Emerald Group Publishing Ltd

ISSN: 1355-5855

Source: Asia Pacific Journal of Marketing and Logistics, Vol.15, Iss.1-2, 2003-01, pp. : 51-73

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Abstract