Author： Whittaker Craig
Publisher： Emerald Group Publishing Ltd
ISSN： 1356-3289
Source： Corporate Communications: An International Journal, Vol.1, Iss.3, 1993-12, pp. : 17-21
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Abstract
Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world
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