The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

By Kwon Hyun Ju   Joshi Preeti   Jackson Vanessa Prier  

Journal of Fashion Marketing and Management, Vol. 11, Iss. 4, 2007-09 ,pp. : 529-538

Emerald Group Publishing Ltd

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The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

By Hart Phillip M.   Jones Shawn R.   Royne Marla B.  

Journal of Marketing Management, Vol. 29, Iss. 1-2, 2013-01 ,pp. : 105-121

Routledge Ltd

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Product positioning based on search, experience and credence attributes using conjoint analysis

By Arora Raj  

Journal of Product and Brand Management, Vol. 15, Iss. 5, 2006-08 ,pp. : 285-292

Emerald Group Publishing Ltd

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Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

By Chryssochoidis George   Krystallis Athanassios   Perreas Panagiotis  

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1518-1544

Emerald Group Publishing Ltd

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The effects of mood, gender, and ad context on type of elaboration and product evaluation

By Sar Sela  

Journal of Marketing Communications, Vol. 19, Iss. 5, 2013-12 ,pp. : 308-323

Routledge Ltd

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