Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

Author： Chryssochoidis George   Krystallis Athanassios   Perreas Panagiotis  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1518-1544

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