The changing digital dynamics of multichannel marketing: The feasibility of the weblog: text mining approach for fast fashion trending

Author： Rickman Tracy Anna Cosenza Robert M.

Publisher： Emerald Group Publishing Ltd

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.11, Iss.4, 2007-09, pp. : 604-621

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Fast fashion requires fast marketing: The role of category management in fast fashion positioning

By Sheridan Mandy Moore Christopher Nobbs Karinna

Journal of Fashion Marketing and Management, Vol. 10, Iss. 3, 2006-07 ,pp. : 301-315

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Category management: a new approach for fashion marketing?

By Dewsnap Belinda Hart Cathy

European Journal of Marketing, Vol. 38, Iss. 7, 2004-07 ,pp. : 809-834

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The changing face of marketing: Succeeding in the digital world

Strategic Direction, Vol. 26, Iss. 4, 2010-01 ,pp. : 21-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fast fashion companies coping with internationalization: driving the change or changing the model?

By Runfola Andrea Guercini Simone

Journal of Fashion Marketing and Management, Vol. 17, Iss. 2, 2013-05 ,pp. : 190-205

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumption practices of fast fashion products: a consumer-based approach

By Gabrielli Veronica Baghi Ilaria Codeluppi Vanni

Journal of Fashion Marketing and Management, Vol. 17, Iss. 2, 2013-05 ,pp. : 206-224

Emerald Group Publishing Ltd

Access to resources Recommend Favorite