Apparel consumers' body type and their shopping characteristics

Author: Park Jaekyung   Nam Yunja   Choi Kueng-mi   Lee Yuri   Lee Kyu-Hye  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.13, Iss.3, 2009-07, pp. : 372-393

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Abstract