Exploring consumers' adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors

Author: Watchravesringkan Kittichai   Hodges Nancy Nelson   Kim Yun-Hee  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.14, Iss.2, 2010-01, pp. : 263-281

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract