The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

By Lin Long-Yi  

Journal of Product and Brand Management, Vol. 19, Iss. 1, 2010-01 ,pp. : 4-17

Emerald Group Publishing Ltd

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Can we identify compulsive buyers based on their personality? An application of the Personality Adjective Check List

By Mikołajczak-Degrauwe Kalina   Rossi Gina   Wauters Birgit   Brengman Malaika  

Journal of Customer Behaviour, Vol. 11, Iss. 3, 2012-09 ,pp. : 221-240

Westburn Publishers Ltd

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Personality traits and work performance in a duty-free industry

By Suliman Abubakr M.   AbdelRahman AbdelRahman A.   Abdalla Adeija  

International Journal of Commerce and Management, Vol. 20, Iss. 1, 2010-01 ,pp. : 64-82

Emerald Group Publishing Ltd

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The Influence of Personality Traits on the Processing of Visual and Verbal Information

By Sojka J.Z.  

Marketing Letters, Vol. 12, Iss. 1, 2001-02 ,pp. : 91-106

Springer Publishing Company

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An exploratory study: Relationships between trying on clothing, mood, emotion, personality and clothing preference

By Moody Wendy   Kinderman Peter   Sinha Pammi  

Journal of Fashion Marketing and Management, Vol. 14, Iss. 1, 2010-01 ,pp. : 161-179

Emerald Group Publishing Ltd

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