Relation between brand equity and purchase intention in hotel industry

By Bian Jing   Liu Chunhui  

International Journal of Services and Standards, Vol. 7, Iss. 1, 2011-06 ,pp. : 18-34

Inderscience Publishers

Access to resources Recommend Favorite

Marketing medium impact: differences between baby boomers and generation Xers in their information search in a variety of purchase decision situations

By Harmon Harry H.   Webster Robert L.   Weyenberg Stephanie  

Journal of Marketing Communications, Vol. 5, Iss. 1, 1999-03 ,pp. : 29-38

Routledge Ltd

Access to resources Recommend Favorite

A study of relations among service quality differences, post-purchase behavior intentions with personality traits, and service recovery strategy as intervening variables

By Lin Wen-Bao  

International Journal of Commerce and Management, Vol. 19, Iss. 2, 2009-06 ,pp. : 137-157

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms

By Herbig Paul   Milewicz John   Golden James E  

The Journal of Business and Industrial Marketing, Vol. 9, Iss. 1, 1994-01 ,pp. : 60-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of ethical fashion on consumer purchase behavior

By Shen Bin   Wang Yulan   Lo Chris K.Y.   Shum Momoko  

Journal of Fashion Marketing and Management, Vol. 16, Iss. 2, 2012-05 ,pp. : 234-245

Emerald Group Publishing Ltd

Access to resources Recommend Favorite