Marketing medium impact: differences between baby boomers and generation Xers in their information search in a variety of purchase decision situations

Author： Harmon Harry H.   Webster Robert L.   Weyenberg Stephanie  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.5, Iss.1, 1999-03, pp. : 29-38

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