FRUGAL INNOVATION IN EMERGING MARKETS

Author: Zeschky Marco   Widenmayer Bastian   Gassmann Oliver  

Publisher: Industrial Research Institute, Inc

ISSN: 0895-6308

Source: Research-Technology Management, Vol.54, Iss.4, 2011-07, pp. : 38-45

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract