From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

Author： Zeschky Marco B. Winterhalter Stephan Gassmann Oliver

Publisher： Industrial Research Institute, Inc

ISSN： 0895-6308

Source： Research-Technology Management, Vol.57, Iss.4, 2014-07, pp. : 20-27

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