Best Practices in the Idea-to-Launch Process and Its Governance

Author: Cooper Robert G.   Edgett Scott J.  

Publisher: Industrial Research Institute, Inc

ISSN: 0895-6308

Source: Research-Technology Management, Vol.55, Iss.2, 2012-03, pp. : 43-54

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract