A Governance Framework for the Idea-to-Launch Process: Development and Application of a Governance Framework for New Product Development

Author： Baker Mark Bourne Mike

Publisher： Industrial Research Institute, Inc

E-ISSN： 0895-6308|57|1|42-49

ISSN： 0895-6308

Source： Research-Technology Management, Vol.57, Iss.1, 2014-01, pp. : 42-49

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