Induced Over-Benefiting and Under-Benefiting on the Web: Inequity Effects on Feelings and Motivations with Implications for Consumption Behavior: Emotion and Consumer Behavior

Author: Oliver Richard L.   Shor Mikhael   Tidd Simon T.  

Publisher: Springer Publishing Company

ISSN: 0146-7239

Source: Motivation and Emotion, Vol.28, Iss.1, 2004-03, pp. : 85-106

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Abstract