Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity: Emotion and Consumer Behavior

Author: Rucker Derek D.   Petty Richard E.  

Publisher: Springer Publishing Company

ISSN: 0146-7239

Source: Motivation and Emotion, Vol.28, Iss.1, 2004-03, pp. : 3-21

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract