Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior

Author： Drèze Xavier   Nisol Patricia   Vilcassim Naufel J.  

Publisher： Springer Publishing Company

ISSN： 1570-7156

Source： Quantitative Marketing and Economics, Vol.2, Iss.1, 2004-03, pp. : 59-92

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