How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|12|1133-1147

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.12, 2015-12, pp. : 1133-1147

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Abstract