The effects of homosexual imagery in advertisements on brand perception and purchase intention

Author: Mary Ann Hooten   PhD   Kristina Noeva   Frank Hammonds  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.37, Iss.9, 2009-10, pp. : 1231-1238

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract