Millennial consumers’ perception of sportswear brand globalness impacts purchase intention in cause-related product marketing
Publisher： Scientific Journal Publishers
E-ISSN： 1179-6391|45|8|1319-1336
ISSN： 0301-2212
Source： Social Behavior and Personality: An international journal, Vol.45, Iss.8, 2017-09, pp. : 1319-1336
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