

Author: Michell Paul Reast John Lynch James
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.14, Iss.1-3, 1998-04, pp. : 159-172
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content










By Jiang Zhizhong Henneberg Stephan C. Naudé Peter
Marketing Intelligence & Planning, Vol. 28, Iss. 6, 2010-09 ,pp. :