An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Towards a New Practical Paradigm

Author： Lancaster Geoff   Waddelow Ian  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.14, Iss.8, 1998-11, pp. : 853-878

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