Manager's intentions toward entering into strategic marketing alliances: an empirical investigation

By Cavazos Carmina   Varadarajan Rajan  

Journal of Strategic Marketing, Vol. 20, Iss. 7, 2012-12 ,pp. : 571-588

Routledge Ltd

Access to resources Recommend Favorite

Learning through strategic alliances: processes and factors that enhance marketing effectiveness

By Osland Gregory E   Yaprak Attila  

European Journal of Marketing, Vol. 29, Iss. 3, 1995-03 ,pp. : 52-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic alliances as an element of innovative marketing in SMEs

By O'Dwyer Michele   Gilmore Audrey   Carson David  

Journal of Strategic Marketing, Vol. 19, Iss. 1, 2011-02 ,pp. : 91-104

Routledge Ltd

Access to resources Recommend Favorite

Customer relationship management strategic application and organizational effectiveness: an empirical investigation

By Elmuti Dean   Jia Heather   Gray Dane  

Journal of Strategic Marketing, Vol. 17, Iss. 1, 2009-02 ,pp. : 75-96

Routledge Ltd

Access to resources Recommend Favorite

An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Towards a New Practical Paradigm

By Lancaster Geoff   Waddelow Ian  

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 853-878

Routledge Ltd

Access to resources Recommend Favorite