Author: McGaughey Sara L.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.14, Iss.8, 1998-11, pp. : 897-925
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By O'Dwyer Michele Gilmore Audrey Carson David
European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. :
Innovative marketing in SMEs: an empirical study
By O'Dwyer Michele Gilmore Audrey Carson David
Journal of Strategic Marketing, Vol. 17, Iss. 5, 2009-10 ,pp. :
By Matthing Jonas Kristensson Per Gustafsson Anders Parasuraman A.
Journal of Services Marketing, Vol. 20, Iss. 5, 2006-08 ,pp. :