Corporate heritage identity stewardship: a corporate marketing perspective

Author： BurghausenMarioEssex Business School University of Essex Colchester United Kingdom BalmerJohn M.T.Brunel Business School Brunel University London United Kingdom

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|22-61

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 22-61

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