Brand Reality: The Japanese Perspective

By Johansson Johny K.   Hirano Masaaki  

Journal of Marketing Management, Vol. 15, Iss. 1-3, 1999-04 ,pp. : 93-105

Routledge Ltd

Access to resources Recommend Favorite

Brand Reality Editorial

By Macrae Chris  

Journal of Marketing Management, Vol. 15, Iss. 1-3, 1999-04 ,pp. : 1-24

Routledge Ltd

Access to resources Recommend Favorite

An analysis of the repositioning of the "BMW Mini" brand

By Simms C.   Trott P.  

Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. : 297-309

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach

By Jevons Colin   Gabbott Mark  

Journal of Marketing Management, Vol. 16, Iss. 6, 2000-07 ,pp. : 619-634

Routledge Ltd

Access to resources Recommend Favorite

The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model

By Simms C.D.   Trott P.  

Journal of Product and Brand Management, Vol. 15, Iss. 4, 2006-06 ,pp. : 228-238

Emerald Group Publishing Ltd

Access to resources Recommend Favorite