Does brand trust matter to brand equity?

By Delgado-Ballester Elena   Munuera-Alemán José Luis  

Journal of Product and Brand Management, Vol. 14, Iss. 3, 2005-03 ,pp. : 187-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Drivers of brand trust in internet retailing

By Ruparelia Nimisha   White Lesley   Hughes Kate  

Journal of Product and Brand Management, Vol. 19, Iss. 4, 2010-01 ,pp. : 250-260

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

On the relationships among brand experience, hedonic emotions, and brand equity

By Ding Cherng G.   Tseng Timmy H.  

European Journal of Marketing, Vol. 49, Iss. 7-8, 2015-07 ,pp. : 994-1015

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trust-based commitment: multidimensional consumer-brand relationships

By Hess Jeff   Story John  

Journal of Consumer Marketing, Vol. 22, Iss. 6, 2005-06 ,pp. : 313-322

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The dimensionality of fashion-brand experience: Aligning consumer-based brand equity approach

By Kim HaeJung  

Journal of Fashion Marketing and Management, Vol. 16, Iss. 4, 2012-09 ,pp. : 418-441

Emerald Group Publishing Ltd

Access to resources Recommend Favorite