Building brands through brand alliances: combining warranty information with a brand ally

By Fang Xiang   Gammoh Bashar S.   Voss Kevin E.  

Journal of Product and Brand Management, Vol. 22, Iss. 2, 2013-04 ,pp. : 153-160

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic brand alliances: implications of ingredient branding for national and private label brands

By Vaidyanathan Rajiv   Aggarwal Praveen  

Journal of Product and Brand Management, Vol. 9, Iss. 4, 2000-04 ,pp. : 214-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building brand value online: exploring relationships between company and city brands

By Trueman Myfanwy   Cornelius Nelarine   Wallace James  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 1013-1031

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

By Vallaster Christine   de Chernatony Leslie  

Journal of Marketing Management, Vol. 21, Iss. 1-2, 2005-02 ,pp. : 181-203

Routledge Ltd

Access to resources Recommend Favorite

Research Issues in Building Brand Equity and Global Brands in the PC Market

By Wright Len Tiu   Millman Cindy   Martin Lynn M.  

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 137-155

Routledge Ltd

Access to resources Recommend Favorite