Strategic brand alliances: implications of ingredient branding for national and private label brands

Author: Vaidyanathan Rajiv   Aggarwal Praveen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.9, Iss.4, 2000-04, pp. : 214-228

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract