Customer experiences with brands: Literature review and research directions

By Rageh Ismail Ahmed   TC Melewar   Lim Lynn   Woodside Arch  

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 205-225

Westburn Publishers Ltd

Access to resources Recommend Favorite

New brands diluting the personality of existing brands

By Choy Minkyung   Kim Jae II  

The Journal of Brand Management, Vol. 20, Iss. 7, 2013-07 ,pp. : 590-607

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Managing Successful Brands: An Empirical Study which Compares the Corporate Cultures of Companies Managing the World's Top 100 Brands with Those Managing Outsider Brands.

By Hankinson Philippa   Hankinson Graham  

Journal of Marketing Management, Vol. 15, Iss. 1-3, 1999-04 ,pp. : 135-155

Routledge Ltd

Access to resources Recommend Favorite

Managing destination brands: establishing a theoretical foundation

By Hankinson Graham  

Journal of Marketing Management, Vol. 25, Iss. 1-2, 2009-02 ,pp. : 97-115

Routledge Ltd

Access to resources Recommend Favorite

New consumers need new brands

By Burnett John   Hutton R. Bruce  

Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. : 342-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite