Author： Egan John
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.15, Iss.6, 1999-07, pp. : 495-503
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Lessons for successful BOP marketing from Caracas' slums
By Ireland John
Journal of Consumer Marketing, Vol. 25, Iss. 7, 2008-10 ,pp. :
Access to resources
Recommend
MARKETING DIET AND EXERCISE: LESSONS FROM MAMMON
Social Marketing Quarterly, Vol. 8, Iss. 4, 2002-12 ,pp. :
Religion and Business Ethics: The Lessons from Political Morality
By Fort T.L.
Journal of Business Ethics, Vol. 16, Iss. 3, 1997-02 ,pp. :