Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience

Author： Lundstrom William J. White D. Steven Chopoorian Jack A.

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.15, Iss.6, 1999-07, pp. : 485-493

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