Author： Lindman Martti
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.16, Iss.1-3, 2000-02, pp. : 247-271
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
By Fojt Martin
Journal of Product and Brand Management, Vol. 5, Iss. 5, 1996-01 ,pp. :
By Cannon Tom
European Journal of Marketing, Vol. 12, Iss. 3, 1993-12 ,pp. :