Author: Cannon Tom
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.12, Iss.3, 1993-12, pp. : 217-248
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Previous Menu Next
Abstract
Related content
By Fojt Martin
Journal of Product and Brand Management, Vol. 5, Iss. 5, 1996-01 ,pp. :
New Product Uniqueness In The Context Of Industrial Product Development
Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. :