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Author: Delgado-Ballester Elena Munuera-Alemán José Luis
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.14, Iss.3, 2005-03, pp. : 187-196
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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Brand equity or double jeopardy?
Journal of Product and Brand Management, Vol. 4, Iss. 1, 1995-01 ,pp. :