Author: Lomax Wendy McWilliam Gil
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.17, Iss.3-4, 2001-04, pp. : 391-406
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Success factors of line extensions of fast-moving consumer goods
European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. :