Alternative Ways in Competitive Groups Definition: A Managers Approach

Author： Alcañiz Enrique Bigné   López Natalia Vila  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.17, Iss.7-8, 2001-08, pp. : 671-703

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Competitive groups in the automobile industry: a compared supply–demand approach

By Bigné J. Enrique   López Natalia Vila  

Journal of Strategic Marketing, Vol. 10, Iss. 1, 2002-03 ,pp. : 21-45

Routledge Ltd

Access to resources Recommend Favorite

An alternative definition of the arc elasticity of demand

By Vázquez Andrés  

Journal of Economic Studies, Vol. 25, Iss. 6, 1998-06 ,pp. : 553-562

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Internet as a competitive knowledge tool for top managers

By Brabston Mary Elizabeth   McNamara Gerry  

Industrial Management & Data Systems, Vol. 98, Iss. 4, 1998-04 ,pp. : 158-164

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Reconciliation: the role of truth commissions and alternative ways of healing

By Chicuecue Noel Muchenga  

Development in Practice, Vol. 7, Iss. 4, 1997-11 ,pp. : 483-486

Routledge Ltd

Access to resources Recommend Favorite

The influence of information and advice on competitive strategy definition in small- and medium-sized enterprises

By Burke G Ian   Jarratt Denise G  

Qualitative Market Research: An International Journal, Vol. 7, Iss. 2, 2004-02 ,pp. : 126-138

Emerald Group Publishing Ltd

Access to resources Recommend Favorite