Period of time: 2014年7-8期
Publisher: Routledge Ltd
Founded in: 1985
Total resources: 96
ISSN: 0267-257X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Management,volume 17,issue 7-8
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Core Competencies of Service Firms: A Framework for Strategic Decisions in International Markets
By Aung May,Heeler Roger in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.Building on Services' Characteristics to Develop Successful Services Brands
By de Chernatony Leslie,Segal-Horn Susan in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.Alternative Ways in Competitive Groups Definition: A Managers Approach
By Alcañiz Enrique Bigné,López Natalia Vila in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.By Avlonitis George J.,Papastathopoulou Paulina in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.What is Differentiation and How Does it Work ?
By Sharp Byron,Dawes John in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.Co-operation and Collusion: Making the Distinction in Marketing Relationships
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.By Payne Adrian,Holt Sue,Frow Pennie in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.By Lane Keller Kevin in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.By Louro Maria João,Cunha Paulo Vieira in (2001)
Journal of Marketing Management,volume 17,issue 7-8 , Vol. 17, Iss. 7-8, 2001-08 , pp.