Part 2. Marketing for a New Century

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 229-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing to Children: A Guide for Students and Practitioners - Part 2

By Paul Cowell

The Marketing Review, Vol. 2, Iss. 1, 2001-03 ,pp. : 71-87

Westburn Publishers Ltd

Access to resources Recommend Favorite

A century of marketing

By Egan John

The Marketing Review, Vol. 8, Iss. 1, 2008-03 ,pp. : 3-23

Westburn Publishers Ltd

Access to resources Recommend Favorite

A multidimensional study of the key determinants of effective SME marketing activity: Part 2

By Hill Jimmy

International Journal of Entrepreneurial Behaviour and Research, Vol. 7, Iss. 6, 2001-12 ,pp. : 211-235

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Software review: Measuring the overall effectiveness of marketing (Part 2)

By Doyle Shaun

The Journal of Database Marketing, Vol. 10, Iss. 4, 2003-07 ,pp. : 369-378

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Strategy Development and Implementation of Tourism Marketing Plans: Part 2

By Papadopoulos Socrates I.

European Journal of Marketing, Vol. 23, Iss. 3, 1989-03 ,pp. : 37-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite