Publisher： Palgrave Macmillan Ltd
Founded in： 2000
Total resources： 4
E-ISSN： 1479-182X
ISSN： 1479-182X
Subject： F7 Trade Economy
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The Journal of Database Marketing
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Customer data management in practice: An insurance case study
The Journal of Database Marketing , Vol. 10, Iss. 4, 2003-07 , pp.
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