Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

Author： Vázquez Rodolfo   del Río A. Belén   Iglesias Víctor  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 27-48

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