![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Costanzo L. A. Keasey K. Short H.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.19, Iss.3-4, 2003-04, pp. : 259-281
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Strategic competition in the banking industry
By Ayogu Melvin Dezhbakhsh Hashem
Applied Financial Economics, Vol. 14, Iss. 12, 2004-08 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
European Journal of Innovation Management, Vol. 4, Iss. 4, 2001-10 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Relationship marketing and CRM: a financial services case study
Journal of Strategic Marketing, Vol. 12, Iss. 2, 2004-06 ,pp. :